When you’re searching for a local service how often does Google return Google Map results? The answer: whenever feasible. Google Maps are popping up all over local search results, ensuring your business appears high in the Google Local listings is absolutely imperative to your local SEO strategy.
When you type in your desired keywords as a search query in Google, does Google Maps dominate the first page?
Does your business strictly offer products and services to a very specific and defined location?
Is your competition dominating the Google Map listings?
If you’ve answered yes to any or all of these questions, a local SEO plan may be just the online marketing strategy you need to outrank your competition.
Consider your target market. There are many industries that would do well to optimize their site for Google Places; namely local companies that are interested primarily in the perception that they are a local company.