A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it.
A logo is not just an art piece; it’s more than that! It’s what your business is about; it’s your brand’s identity. You use logo identity to define your business and use it at different parts, like on the website, label, social media printed materials, etc. It helps in increasing brand visibility. In simple words, it’s like the name and shape of your business.
However, a unique logo becomes timeless if it shows your overall business idea at first sight. Every business is unique and different, and so the requirements.